White Paper | Tweak the Environment: Behavioural Design as a Catalyst for Change

Behavioural design is a methodology that seeks to influence people’s behaviour through design practices. Based on knowledge from behavioural science, simple and scalable actions are designed that aim to make a measurable impact on people’s behaviour.

The simplest definition of behaviour is to describe it as the way in which a person behaves in response to a particular situation or stimulus. This means more or less everything that we do, from simple nose scratching to more complex actions like driving a car, can be referred to as behaviour. Our behaviour is fluid and can change within a glimpse of an eye.

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