MD of shapingwork & incoverage. Strategist. WEF Global Shaper.

Robin Weninger is the Managing Director of the management think-tank shapingwork and the software company incoverage. Both companies focus on leading and guiding organisations through their challenges by acting as the vanguard of change.

shapingwork does this by seeking new questions and plausible explanations through the development of new educational models to shape leaders to become "maximisers of empathy” and "leaders of change”. in contrast, incoverage develops a management software that helps companies reach their goals and strategies with ease whilst simultaneously creating a better working environment with more engaged and motivated employees. Together shapingwork and incoverage build a sustainable end-to-end bridge for the future of work.

In addition, Robin is the Director Education at the German Tech Entrepreneurship Center (GTEC) and Curator at Hello Tomorrow.

Robin works closely together with universities, thought leaders and management thinkers to develop state-of-the-art management practices, frameworks and best practices for action-orientated management. He designs individual coaching and training programs, helps organisations create goal-setting frameworks and get into a strategic flow. 

He runs management courses at various business schools and was honoured as a Global Shaper by the World Economic Forum in 2015.

 Robin is always keen and happy to support initiatives that change the world for the better and leave sustainable footprints for the future of education and work. He loves meeting new people and has a passion for food and bar culture.


On the mission to "maximise empathy" and "lead change"

Thoughts & Inspiration

How to make your strategy simple: 5 questions to get there

Why do so many well analysed and planned strategic initiatives — some say up to 70% — fail to be implemented successfully? How to make your strategy simple One of the reasons so many strategies fail in their implementation is the lack of tangibility in its execution. Or in the words of Donald Sull from […]

White Paper | Tweak the Environment: Behavioural Design as a Catalyst for Change

Behavioural design is a methodology that seeks to influence people’s behaviour through design practices. Based on knowledge from behavioural science, simple and scalable actions are designed that aim to make a measurable impact on people’s behaviour. The simplest definition of behaviour is to describe it as the way in which a person behaves in response […]

Workbook Digital | Das Arbeitsbuch zum “Handbuch Digitalisierung”

Das Arbeitsbuch zum Handbuch Digitalisierung In diesem Arbeitsbuch, dem WORKBOOK DIGITAL, finden Sie eine Schritt-für-Schritt-Anleitung für die Digitalisierung Ihres Unternehmens. Erstellt von Digitalisierungsexperten und Change-Agents, bietet dieses Buch umfangreiche Checklisten, Hintergrundinformationen, Argumentationshilfen, Analysetools, Anregungen für Workshops und vieles mehr. Sie erfahren: Wie Sie den gesamten Digitalisierungsprozess mit Hilfe einer Schritt-für-Schritt-Anleitung erfolgreich managen Welche Analysen Sie im Vorfeld durchführen […]

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I don’t claim to have all the answers, but I’m happy to share what I’ve learned along the way. If you like to learn more about the future of work, the shapingwork framework or the digital mindset, then get in touch with me.

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